Wednesday, February 12, 2014

My Baby's Got A Secret...


Madonna is everywhere these days! Yesterday, she attended the grand opening of the Hard Candy Fitness Center in Toronto and also taught her signature Addicted to Sweat cardio-based dance class with the Hard Candy Fitness Performance Team.

She arrived without her cane, but her foot is still healing.


Madonna fans can expect to hear some new tunes in the future from the music icon with plans for a new album — but she's keeping a tight lid on the details.

"Yes, plans are in the works already. Don't ask me with who, it's a secret, top secret," Madonna said coyly in a red carpet interview Tuesday night at Hard Candy Fitness club in Toronto. So are there any Canadian artists on Madonna's workout playlist? When asked, she responded: "Drake." And would she like to collaborate with the homegrown hip-hop star in the future? "If he'll have me," Madonna replied.

In the meantime, fitness was top of mind for the pop superstar who paid a visit north of the border for the official launch of her luxury fitness brand in Canada. The Hard Candy Fitness Toronto club opened for business in October, joining international locations in Berlin, Rome, Sydney, Santiago, Mexico City, Moscow and St. Petersburg.

In addition to the large-scale images of the Material Girl emblazoned on the walls throughout the facility, Madonna also has a hand in shaping the fitness routines with classes based on her daily workouts. Madonna said dance has always been a big part of her shows and she can't imagine not having movement, dance and fitness being part of her work — a philosophy she's applied to her burgeoning fitness brand.

"I have fun working out and I don't think working out should be boring. And I think dance is an important part of a workout," said Madonna, looking elegant in a sleek black blazer and skirt designed by famed Canadian duo DSquared2, accessorized with black and gold gloves. "I used to run when I stopped dancing. I used to run and I thought it was so boring. So dance is fun because you can play music, you can move your body in every direction."

A select few got to see Madonna in action as she led the cardio-based Addicted to Sweat class, which combines elements of high-impact aerobics with choreography. The session was closed to the media, but among the participants were 30 people who earned the chance to dance alongside the pop diva following several auditions.

"Just to have a window into that world, it's a once in a lifetime incredible opportunity. It's like being in a dream," said class participant Blair Boudreau prior to taking part in the session. Nicole Winhoffer, Madonna's personal trainer, said the star averages between 1 1/2 and two hours for workouts six days a week, a rigorous routine that involves fully body conditioning with multiple repetitions, ab and arm work and use of jump rope or basketballs.

"She's actually really consistent, really easy. She gives such good direction. There's no guessing. I know what she's going to like, what she's not going to like. She gives us very clear feedback and we move very fast. It's so amazing to work with her."



She's come a long way, baby
On Tuesday night, Madonna was greeted by hundreds of screaming fans who braved the sub-zero weather on Yonge and Gerrard Sts. to greet the Material Girl as she swept into the Toronto branch of her international Hard Candy Fitness chain, to shake her butt for the press, lead 30 hand-picked gym members in a class and declare the facility officially open.

"But what am I doing here anyway?" she asked the Star during an interview following her red carpet walk. "Didn't they try to arrest me here?"

She was referring to the infamous moment on her Blond Ambition tour, immortalized in the 1991 documentary Madonna: Truth or Dare, when she's told the Toronto police are going to stop the show and take her into custody if she simulates sex acts while singing "Like a Virgin."

But on those nights in May 1990, Madonna Louise Veronica Ciccone called authority's bluff and her show went on without any interruption.

"I'm not going to be masturbating during my workout tonight," she grinned slyly, "or simulating masturbation, so I guess it's cool. Yeah. "I think Toronto's finally learned to accept me."

The 55-year-old superstar looked glam, if a bit weary around the edges, in a slinky black blazer-skirt ensemble from the Canadian design team of Dean and Dan Caten, known more prominently as DSquared2.

A trademark black bustier kept her cleavage front and centre while a reasonably discreet crucifix nestled underneath. Her left ankle was taped due to an injury variously attributed to a mishap during dance and/or exercise, although to Madonna they're often one and the same, with her patented dance workout called "Addicted to Sweat."

"If dancing wasn't a part of Hard Candy Fitness, I wouldn't be here," she said, speaking of the chain whose Toronto opening joins the roster of locations in Berlin, Mexico City, Moscow, Rome, Santiago, St. Petersburg and Sydney.

"That's what makes my gym different from everybody else's."



"Well, I’m right now in the process of talking to various co-writers and producers and talking about where I want to go with my music."

The Queen of Pop herself talks about her new album soon in the making in a seven-minute long interview with Sarah Hampson from the Globe and Mail at the opening of the Hard Candy Fitness club in Toronto.

When asked about how she choose the venture to pay attention to:

"It depends on the day. I have to divide myself into many categories. I’m working on my philanthropic charitable ventures. I’m fighting for human rights. I’m fighting for using art for a platform to bring people together. I’m working on my own art, whether that’s music or filmmaking. I’m raising four children. I’m opening gyms around the world to encourage people to get in shape and feel good about themselves; bringing art through dance to gyms to make my gyms different from other people’s."

And about her legacy as a feminist icon:

"I hope that I inspire women to believe in themselves, no matter where they come from; no matter what education they have; what particular background they originate from. I like to think I’m a role model for women. But I also don’t like to just limit it to women. I like to think I’m a role model for human beings in general."

Asked if it annoys her when people say she’s too old at 55 to wear certain things and act young:


"You just have to keep doing what you’re doing. I think not only do we have to live in a homophobic society, but we have to live in an ageist society, too. Once you reach a certain age, you’re not supposed to do certain things. I don’t really know where that came from."

It seems that the diva will be reunited with one of her best collaborators ever - Mr Patrick Leonard!!!



Harder is Better! Post work out! Foot in the Ice Bath. A girl has to make a living!


Me and Mr. Brainwash in Toronto signing his mural at Hard Candy Fitness Opening!

Madonna new skin care brand launched Japan MDNA SKIN

And then there's this: a video to promote her MDNA skin line, which was be unveiled in Japan today.



Michelle Peck, Skin Care Artist and Madonna’s Skin Care Advisor and Brand Ambassador Introduces MDNA SKIN on February 12th.

‘MDNA SKIN’ – the new innovative and revolutionary skin care brand created by Madonna in collaboration with MTG, Japan’s leading beauty company, is scheduled to open in Omotesando for a limited time beginning Thursday, February 13th thru Sunday, February 23rd between 11:00 and 20:00. This will be the exclusive location to buy ‘MDNA SKIN’ in the world. The brand’s goal is to challenge women and their awareness about the art of beauty and skin care.
The state-of-the-art treatment system consists of three components:

The clay oil therapy inspired CHROME CLAY MASK, made with a base of clay from Montecatini Terme in Italy, which performs multiple functions that enrich the skin.

The SKIN REJUVINATOR – the specialized Magnetic Force and Deep Derma induction system devised to remove impurities and revitalizes the skin.

THE SERUM – based on an original formula that was created exclusively for Madonna, it creates a glowing effect when used alone and is further enhanced when used with the CHROME CLAY MASK and SKIN REJUVENATOR.

Using these products routinely as part of daily skin care regime creates firm, resilient and radiant skin overflowing with energy after every use.

The MDNA SKIN POP UP STORE will give customers the opportunity to see, feel and experience the products and enjoy the multiple screen projected visuals. The store will also host a VIP area and the location for special events.

MDNA SKIN will be available at selected department stores in Japan on February 26th.

More details http://www.mdnaskin.jp/

MDNA SKIN POP UP STORE

DATE: 2/13 – 2/23
OPEN TIME: 11:00 – 20:00
VENUE: BA-TSU ART GALLERY
5-11-5 Jingumae, Shibuya-ku, Tokyo
5 minute walk from Omotesando Station, Exit A1

Tokyo Metro Ginza Line, Chiyoda Line, Hanzomon

4 comments:

Jon said...

Judging by the first set of photos, methinks "MDMA Skin" may be stretched a wee bit too tight for its own good... Jx

Thunderbitch said...

I can't wait to get new stuff from our Queen.

I know she's gone a wee bit to far with her face but she is gorgeous and people bitch way to much about her looks that they forget that she is the Queen of everything and she sang Everybody

Jon said...

She is indeed the Queen of Fuckin' Everything, and it is for her talent, not her eternal youth, that we love her. Jx

Barbarella's Galaxy said...

People have always been very hard on her and it seems to get worse as the years pass. Imagine is she looked terrible too - she'd probably be crucified!

I think she looks beautiful - she's thankfully more in the Cher category instead of Dolly Parton's.

But I don't really care what she looks like - she will ALWAYS be the queen of everything, no matter what!

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